But wait: I’m just getting some breaking news: We’re also featured on MostInspired. Gee.

Stay tuned, we’ll keep you posted.

Finally: recording screencasts, typing some content for the website, final decisions in concept and design. It’s a strange feeling. Exciting. Almost like preparations for a theater premiere.

The theater ensemble rehearses for month. Many pages of script are learned and recited. Dramaturgy gets design and reviewed. Costumes tried and varied. On the premiere night, the ensemble proves (hopefully in front of a full house) that art and craftmanship have been worth all travails. Error-free performance is expected and taken for granted by the auditory. Aud even if everything works, if every single sentence and every single step comes right: the audience decides over success or failure.

Being error-free is not a quality criterion. Pleasing the crowd, is. Do they like the idea, staging, performance?

If they succeed, the hard part begins. Permanent refining, corrections in every detail, working out nuances: This is, what accompanies the ensemble from now on. Every show has to be better than the previous. The best performance will be the last, not the first.

So we are one step ahead of our dress rehearsal. And it will be our premiere, too. Months of conception and planning, designing and coding end up here. And if our theater is almost vacant, it’s just fine for us. We work on our performance, fit some costumes, train some dialogues. With the begin of July, we will hang our posters, and invite the masses. And we’ll look for a bigger theater. Sold out? Not for Logobay.